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Human values such as justice, privacy and agency are fundamental principles that underpin ethical and moral frameworks in society. They are essential to protect human dignity and individual rights and to promote equitable and autonomous interactions. In contrast, operational attributes such as robustness, transparency and explainability, often included as non-functional requirements for systems, define the quality and performance of technological solutions. While crucial for building trustworthy and reliable AI systems, they are more about the system’s operation and reliability than the ethical implications of its impact on human lives. Guidelines for responsible and trustworthy AI tend to blend these distinct types of values, which sometimes blur the line between human-centred ethics and the technical aspects of system design and implementation.